For over 50 years, Sony has been developing world-class products and services that add excitement and creativity to your life. Sony is committed to applying that same ongoing innovation to build a sustainable future.

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Engineered to pioneer
Thinner, lighter VAIO® notebooks require less energy and reduce consumption and depletion of materials.  The majority of VAIO computer models are ENERGY STAR® 4.0 compliant and have received either EPEAT Gold or Silver rankings. This means they use less power, affecting energy bills, and reduced greenhouse gas emissions.

More picture quality, less energy wasted
Sony® BRAVIA® TVs and LCDs are developed with the environment in mind. This includes reduced costs throughout the product lifecycle -- from buying to maintaining to running your Sony TVs and LCD displays. Most of the BRAVIA® HDTVs are designed to exceed ENERGY STAR® 3.0 Specifications, saving you money on energy costs while still delivering stunning images. The BRAVIA® VE5 LCD HDTV 52" version, for example, exceeds ENERGY STAR® 3.0 Specifications by 65.5%*. The ECO-Panel, on a selection of our newest models reduces power consumption while in use, and the new Eco-Switch on selected models enables zero power consumption when the display is off.

Sony BRAVIA® HDTVs also feature innovative technology that self adjusts backlight to save power. Light sensors automatically adjust the brightness of the screen to maximize viewing quality and minimize energy usage. And on the BRAVIA® KDL-VE5, a Presence Detector sets the television into standby mode when no motion is detected within a preset amount of time. All to support the conservation of valuable resources and limit green house gas emissions.

Blu-ray Disc™ Players go green
In 2008, the unit features 21 percent less power consumption in playback mode and 43 percent reduced power consumption in stand-by mode.

More than just talking the talk
Sony Ericsson is proud to deliver the most efficient chargers from a standby power point of view, with all new models after 2005 meeting the requirements for ENERGY STAR®. Sony Ericsson also makes continuous efforts to reduce energy consumption from all activities. At the Sony Ericsson manufacturing site, the electricity per manufactured unit was significantly reduced by 24% in 2007 compared to 2005. The goal is to reduce the carbon footprint from Sony Ericsson's own activities by 15% per produced unit by 2009 and 20% by 2011 based on the 2007 figures.

A Sony innovation, 10 years in the making
Every once in a while, a new technology emerges that changes everything. At just 3mm thin, Sony has developed an unbelievably thin TV - while advancing image quality to levels that no other TV can match. This technology is called OLED.

Organic Light Emitting Diode, or OLED, is a technology that uses carbon-based organic material in a process that converts electric energy into light. This light is used to illuminate the screen and produce the most astounding results ever seen on a television. OLED emits light and does not require a backlight-realizing a new TV form of approximately 3mm at its thinnest point. And when these elements are in their "off" state, they consume no power. The result? OLED TVs use less energy than LCDs. The OLED display consumes less electricity compared to conventional displays because OLED's light-emitting structure does not require a separate light source and can be powered using very low voltages.

Participation in EPEAT™ Program
As a committed participant in the Electronic Product Environmental Assessment Tool (EPEAT™ ) program, various VAIO® notebooks have been registered for their environmentally conscious design and the overall eco-conscious efforts of Sony. EPEAT is a tool designed to help you compare and select products based on their environmental attributes. The majority of VAIO notebooks and desktops are either registered as Gold or Silver.

Meeting the RoHS Directive
All Sony VAIO computers have PVC-free exterior product casings and packaging. They are also EU Restriction of Hazardous Substances (RoHS) Directive compliant. The RoHS directive restricts the amount of certain materials such as lead and mercury, used in electronic products. By limiting the use of hazardous substances, RoHS aims not only to help prevent harmful materials from leaching into our ecosystems but also helps minimize potential exposure to these substances and promotes easier recycling at the end of a product's lifecycle.

 Sony adopted the use of recycled and reused materials in several models of our LCDs, and all are EU Restriction of Hazardous Substances (RoHS) Directive compliant, helping prevent harmful materials, such as lead, from leaching into our ecosystem when improperly disposed while also helping increase recycling and reduce potential chemical exposure from the manufacturing process. And further keeping green in mind, suppliers for products are certified as green partners based on Sony's stringent standard for chemical substances used in products.

All Sony® Blu-ray Disc™ Player parts, and all other Sony products, are lead and cadmium-free, based on EU RoHS directive restrictions, and major plastic parts of the Blu-ray Disc Player are free of brominated flame retardants.

 Sony Ericsson is the first company to remove brominated flame retardants from its mobile phones and the first to manufacture a full range of products, including accessories, which are also brominated flame retardant free.

They were also the first in ensuring that every device in their range was fully compliant with the EU Directive on the restriction of hazardous substances (RoHS). Sony Ericsson phones are PVC free, and we are currently working to phase out antimony, beryllium and phthalates from our products.

Sony Packaging Is More Than Just Style

Cutting Down on Package Size
Sony is looking at minimizing its impact of its computers on our environment, by reducing the size of our packaging. VAIO® products utilize 30-95 percent post-consumer recycled content (actual percentage depends on manufacturing). They also use non-VOC vegetable oil-based ink in all Japanese made units. On the inside of the box, all Sony-created documentation uses 85% post-consumer recycled content.

Creating Manuals from Recycled Materials
On the BRAVIA® Series, the product information and packaging, including instruction manuals, Quick Set-Up Guides and box packaging are made from recyclable materials. Inside the box, the styrofoam packing cushions are made from reprocessed EPS that's been taken from original parts packaging, shredded, compacted and recycled into Television packaging cushions. This process resulted in saving 28 metric tons of polystyred plastic from landfills.

Cutting Down on Emissions from Shipping
Compared to Sony’s previous BDP-S300 Blu-ray Disc™ model, the new BDP-S350 model reduced the overall unit size by 55 percent, reduced packing material by 52 percent and reduced the unit’s total weight by 38 percent. The compact size of the finished package allows Sony to reduce the C02 emissions related to shipping by approximately 43 percent.

Enjoy the latest in HDTV performance with the BRAVIA Z-Series and W-Series televisions, featuring Motionflow™ 240Hz technology. Incorporating advanced power saving features such as Light Sensor® technology and Dynamic Backlight Control, these HDTVs exceed Energy Star® 3.0 guidelines for energy efficiency by over 15% in Home mode.

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BRAVIA S-Series HDTVs put Full HD 1080p and stunning contrast in reach, offering advanced image processing features and a variety of HD input options at a great value. Energy Star 3.0 qualified.

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To take full advantage of the ESRB rating system, it's important to check both the rating symbol (on the front of the box) and the content descriptors (on the back).
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How can I identify which HDMI products support a specific feature, such as DVD Audio or Deep Color?
The key for consumers to remember is that HDMI has consistently enabled a variety of the most innovative new technologies (whether they are DVD Audio, SACD, 1080p/60, etc.). However, in many cases, it is up to each manufacturer to choose which features to implement in any given product. The manufacturer can choose the mix of features that makes sense for its customers and products. So, customers must choose devices that have the features that they want (instead of focusing on which version of HDMI is implemented by the device.). Consumers interested in confirming whether a particular consumer electronics product supports DVD-Audio or any other feature over HDMI are urged to review users’ manuals and product reviews, or check with manufacturers directly.

What Is Firmware Upgradeable?
Many of today's electronics product are designed for today's standards.  Yet like personal computers, they have advanced capabilities that will let them be upgraded for use with new technologies and standards.  The ability to upgrade the firmware of an electronics product allows you to extend the useful lifespan of the device you purchase, and be able to expect support for many (if not all) of the emerging new standards.

What is the difference between Active HDMI and Passive HDMI?
There is no active or passive HDMI in the HDMI specification. These terms apply to cables. Active cables have built-in electronics to enable long cable runs, and typically these cables require a power supply. These cables use active electronics to help push the signal farther than typical passive cables.