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  Limited Warranty
This Item's Limited Warranty is:
- 12 Months Parts
- 12 Months Labor
 Limited Warranty provided by
-   Sony
-  View Warranty Info
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SquareTrade 3-Year TV Warranty
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TV > LED TV > LED TV 52" or Greater

Sony KDL55EX720 Bravia 55" Edge LED Backlit 3D HDTV - 1080p, 1920 x 1080, 16:9, PC Input, HDMI, WiFi Ready, Motionflow XR 240

Sony Bravia 55" Edge LED Backlit 3D HDTV
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Customer Reviews:  ( 24 reviews)
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Item Number: S190-5507
Model: KDL55EX720
Shipping: In Stock
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Sony KDL55EX720 Bravia 55" Edge LED Backlit 3D HDTV
Fusing a striking picture with elegant design, the Sony KDL55EX720 Bravia 55" (54.6" Diagonal) Edge LED Backlit 3D HDTV is packed with state-of-the-art technology, including 3D in Full HD 1080p. Watch your favorite fast-action movies and sporting events in crystal clear detail thanks to X-Reality™ Engine. In addition to advanced energy saving features, the Sony KDL55EX720 Bravia 55" Edge LED Backlit 3D HDTV is Wi-Fi® Ready which lets you instantly stream hit movies, popular TV shows and the latest music from Qriocity™, Netflix®, Hulu Plus™, YouTube™, Pandora® and many more when you add the UWA-BR100 wireless adapter (sold separately). Order the Sony KDL55EX720 Bravia 55" Edge LED Backlit 3D HDTV today!

What It Is and Why You Need It:

  • Brilliant Full HD (1080p) picture quality for 2D & 3D
  • LED backlit for incredible contrast & slim design
  • X-Reality™ Engine for a clear, vivid, life-like picture
  • Smooth motion clarity with MotionFlow™ XR 240
  • Internet TV for widest variety of internet content

Specifications

Sony Bravia 55" Edge LED Backlit 3D HDTV
  Display Area:  55"
  Diagonal Size:  54.6"
  Display Type:  LED
  Aspect Ratio:  16:9
  Resolution:  1920 x 1080
  Screen Refresh Rate:  120Hz
  Signal Compatibility:  1080p
  Input Video Signal:  Composite Video
  Component Video
  Backlighting:  LED
  Condition:  New
  Features:  Wi-Fi
  Stream Internet Media
  Inputs:  USB
  HDMI
  3D Ready:  Yes
  Power Source:  AC 120V, 60Hz
  Unit Dimensions (WxHxD):  50" x 30.4" x 1.6"
  Height (inches):  30.4
  Width (inches):  50
  Depth (inches):  1.6
  Unit Weight:  56 lbs.
Detailed Features

A Closer Look

Features:

See It All In 3D
Engineered with advanced technologies, the EX720 Series is more than a fully-loaded HDTV with 3D. Once you slide on the active shutter glasses (sold separately), the on-screen image is precisely synchronized and delivered with the Full HD image intact for an immersive entertainment viewing experience with maximum resolution and superb clarity.

A Vivid Step Forward
Whether you're watching dazzling 1080p Blu-ray Disc™ movies or streaming low-resolution internet video, you'll enjoy a remarkably vibrant, lifelike picture with significantly reduced noise. The X-Reality™ Engine analyzes each scene then delivers sharpened images and amazing contrast detail.

Slim Design, Stunning Picture
Experience the next level of picture quality and contrast with Edge LED Backlight technology. Unlike conventional LCD televisions, BRAVIA EX720 Series HDTVs use edge-mounted LEDs to light up the screen and deliver outstanding contrast and dark-scene detail. Other benefits include sharp images, rich color detail and a thin design.

Watch Fast Action at Full Speed
See smooth and precise detail during fast-paced sports and movies with Motionflow™ XR 240 technology. This advanced motion processing technology delivers an unbelievably fluid picture by reducing blur caused by quick camera movements and automatically enhancing image sharpness.

Entertainment on Tap
Add the UWA-BR100 Wi-Fi adapter (sold separately) to go beyond scheduled programming and watch what you want, when you want. Enjoy the widest selection of internet entertainment including Hollywood blockbusters from Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, user-generated video on YouTube or listen to the latest music with Pandora.

Make Free Video Calls on Your TV
Add a Sony microphone/camera (sold separately) to make video Skype-to-Skype calls and Skype-to-phone calls. Now you can use your TV to connect to friends and family all over the globe with internet voice and video calls.

Customer Reviews and Rating  
Customer Rating:    4.6
Customer Reviews: 24

Have an opinion on this product that you would like to share? If so, please take a few moments to write your rating and review.
Value 4.6
Features 4.4
Quality 4.6
Performance 4.6

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Awesome deal
Reviewer:  viv on  Feb 21, 2012
Customer Rating:    5.0
Value 5.0
Features 5.0
Quality 5.0
Performance 5.0

Good quality and good deals


Not compatible with 3d directv channels
Reviewer:  terry on  Feb 12, 2012
Customer Rating:    4.3
Value 4.0
Features 4.0
Quality 5.0
Performance 4.0

Apparently Directv 3D channels are not compatible with this flat screen!! The only brand they list is Panasonic?!!?!? The flat screen itself: I have no complaints about, don't regret the decision to buy!!!


very good state of the art TV
Reviewer:  mcl on  Jan 09, 2012
Customer Rating:    5.0
Value 5.0
Features 5.0
Quality 5.0
Performance 5.0

Got to watch the NFL playoff game,HD was awsome


Great TV
Reviewer:  vicster on  Dec 31, 2011
Customer Rating:    5.0
Value 5.0
Features 5.0
Quality 5.0
Performance 5.0

I am very happy with this tv it is big. We had a rear projection 46'' before it was good until hd capability died. With the new KDL55EX720 Bravia 55'' we were amazed at the colors and clarity with HD we have had it for a few weeks and have not figured out how to do everything this tv can do but so far so good. This item was a fair price but throwing in the blue ray player and the 2 pair of 3D glasses made it a great deal.


Great LED at great price!!!
Reviewer:  Dave on  Dec 29, 2011
Customer Rating:    4.3
Value 5.0
Features 4.0
Quality 4.0
Performance 4.0

I usually only buy from the Sony XBR lineup, but this TV is great as well. Wasn't that interested in 3D until actually trying it. Amazing.


Showing 1 -  5 of  24 total reviews Next >>

What You Should Know
LED LCD HDTVs

What Is An LED HDTV?

An LED-backlight LCD television is an LCD TV that uses LED backlighting instead of the CCFLs used in traditional LCD televisions. It is not a true LED display but is called "LED TV" by some manufacturers. The use of LED backlighting has a dramatic impact, resulting in a thinner panel, less power consumption and heat dissipation, and a brighter display with better contrast levels.

The LEDs can come in three forms:

  • Dynamic RGB LEDs which are positioned behind the panel
  • White Edge-LEDs positioned around the rim of the screen using a special diffusion panel to spread the light evenly behind the screen (the most common)
  • A full-array of LEDS which are arranged behind the screen but are incapable of dimming or brightening individually

LED backlighting techniques:

An LED-backlit TV:  RGB dynamic LEDs This method of backlighting allows dimming to occur in locally specific areas of darkness on the screen. This can show truer blacks, whites and PRs at much higher dynamic contrast ratios, at the cost of less detail in small bright objects on a dark background, such as star fields.

Edge-LEDs:  This method of backlighting allows for LED-backlit TVs to become extremely thin. The light is diffused across the screen by a special panel which produces a uniform color range across the screen.

Full Array LEDs:  Many brands use LED backlighting technology and may offer a range of benefits over CCFL LCD TVs such as reduced energy consumption, better contrast and brightness, greater colour range, more rapid response to changes in scene and a capacity to provide the means to render an image more accurately.

Differences between LED-backlit and CCFL-backlit LCD displays

LED-backlit LCD TVs differ from conventional CCFL-backlit LCD TVs in the following: 

  • Produce images with greater dynamic contrast.
  • With Edge-LED lighting they can be extremely slim. Models on the market can be approximately one inch thick.
  • Offer a wider color gamut, especially when RGB-LED backlighting is used.
  • Less environmental pollution on disposal.
  • Generally 20-30% lower power consumption.

Limited Warranty

This Item's Limited Warranty is:
-  12 Months Parts
-  12 Months Labor
Warranty provided by
-  Sony
View Warranty Info
Sony KDL55EX720 Bravia 55" Edge LED Backlit 3D HDTV - 1080p, 1920 x 1080, 16:9, PC Input, HDMI, WiFi Ready, Motionflow XR 240
 

This Product Has Limited Exchange Privileges.

Only defective exchanges for identical item within 30 days of purchase permitted on this product. After 30 days, please contact the manufacturer at: 888-476-6972.Only defective exchanges for identical item within 30 days of purchase permitted on this product.
Tags
Bravia, Bravia LED, WiFi TV, Sony 3D TV
Manufactured by: Sony
Warranty provided by: Sony
Limited Warranty: 12 months parts; 12 months labor
Mfg Part No: KDL55EX720
UPC No: 027242816862
Box Size: ( Length: 56, Width: 7, Depth: 35 )
Shipping Weight: 58.0000 pound(s)
Dimensional Weight: Not applicable, ships via truck

What is Dimensional weight?

Click here for full warranty and support information
Limited Warranty: A full text version of the limited warranty may be obtained by mailing a self addressed, stamped envelope to the address below and requesting the warranty for item number: S190-5507

TigerDirect.com
Warranty Information
7795 W. Flagler St. Suite 35
Miami, FL. 33144

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