Aruba Analytics and Location Engine - License - 1 Product Details
The Aruba Analytics and Location Engine is a virtual context aggregation and location engine that collects data about Wi-Fi-enabled mobile devices that are nearby or connected to an Aruba WLAN. This data is made available to analytics and data mining systems through high-performance APIs. Contextual data allows external analytics and applications to mine the wealth of information about the people, devices and apps being used on the network - whether in enterprises or inside public venues - and extract useful business intelligence. Insights about traffic patterns - including the frequently traversed paths, dwell times and repeat visitor frequency - are correlated with other data sources, such as sensors, loyalty databases, and point-of-sale systems. This enables enterprises to optimize real estate, merchandise locations, evaluate marketing effectiveness, offer guests and employees more personalized experiences and improve overall operational effectiveness.